Quarterly Beverage Tracker Fourth Quarter 2016: Northern Ireland

The new report by the Food and Beverage Market Reports has been published today. It provides updated in 2018 year analysis of food and beverage industries.

Quarterly Beverage Tracker Fourth Quarter 2016: Northern Ireland


The sugar debate affected the performance of sports drinks in Q4-16, while carbonates saw a contraction driven by the continued shift by consumers to categories that they viewed as healthier. Beer saw growth, while cider saw a contraction. Soft drinks categories saw decline in the last quarter of 2016 except Energy Drinks.

The author's Northern Ireland Quarterly Beverage Tracker Q4-16 covering carbonates, sports drinks, energy drinks, beer and cider is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

– Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
– Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
– An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
– Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
– Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
– Update on important soft drinks corporate activity
– Quarterly selected retail price movements for key brands by category covering the most recent five quarters
– Our Q4 special focus update on the latest trends in functional and flavored waters


– There were some positive results from the mixers segment as the cocktail trend continued in carbonates category.
– Volumes have increased year on year in every quarter indicating consumers' continued interest in energy drinks category.
– The beer category saw an improvement in the final quarter in Q4-16, it was helped by the surge in interest in craft beers.

Reasons to buy

– Investigate the latest quarterly and emerging annual trends in Northern Ireland to back your marketing initiatives
– Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
– View a selection of the key quarterly new soft drinks product launches and identify competitor activity
– Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation