Not Just Millennials: Consumers Want Experiences, Not Things, By Emilio Martin Uribe

Industry: Lifestyle

Three Tips for Brands to Create Meaningful Experiences with Consumer

Florida (PRUnderground) May 22nd, 2017

In their endless quest to decode millennial behavior, marketers have placed a microscope on millennials’ spending habits, hoping to glean patterns for how their behavior differs from previous generations. Good luck cracking that one.

We’re a long way from anyone being able to proclaim that they’ve “figured out the millennial consumer,” but we have gathered some valuable research. For example, millennials eschew luxury goods for sustainable ones; prefer buying organic and fair trade; and they’re a lot more willing to shell out money on experiences that enhance their lives (and their Instagram and Snapchat feeds) rather than on material things.

The thing is, it isn’t just millennials. The interesting trend I’m seeing is that these traits are bleeding beyond this demographic. Millennials are proving to be cultural trailblazers for older and newer generations. Consumers today are broadly catching on to the notion that experiences make you happier and are as valuable ‐‐ or more ‐‐ than buying fancy things.

Various psychological studies are showing that all people — not just millennials — are happier when their money is spent on living, rather than on having. Mintel’s 2016 American Lifestyles report projects that over the next five years, total spending will grow by nearly 22%, with the so‐called “non‐essential” categories, including vacations and dining out, expected to see the greatest gains.

At the Global Retailing Conference in May, Sarah Quinlan of MasterCard’s Market Insights unit, said she’s been seeing subtle shifts indicating consumers are less worried about spending money and more concerned with using it to enhance their lives. People pick their kids up from soccer practice and drive past home, out to a restaurant for dinner because they want the quality time with family, she said. Restaurant sales growth outpaces other categories, underpinning the idea of the “experiential consumer.”

I can’t help but think of Chipotle’s success. Much of the attention has been focused on the chain’s ability to efficiently serve up fresh, relatively healthy fast food. That’s well and good, but I’d argue that Chipotle has managed to eat share (last I checked its revenue was growing at a 20% clip) from more established competitors like Taco Bell, McDonald’s and Burger King for another reason: It’s an experience restaurant where consumers know they can always get a customizable meal. Chipotle is always ahead of the curve; it has created a festival called “Chipotle Cultivate,” designed to drive consumer loyalty, engagement and education. That investment is probably working harder than an ad unit could.

Experiences are also what people increasingly use to define themselves across social channels. Take a spin through your Instagram and Facebook feeds, and you’re more likely to see a friend’s trip to Angkor Wat or pictures of their baby on the beach in Tulum versus photos of a Vuitton bag or new pair of Louboutins.

With this backdrop of shifts in how consumers spend their money, it follows that marketing budgets should shift, too. Advertisers are thinking beyond channels like TV or outdoor or online, and starting to focus on how to create moments of enjoyment for their customers.

It’s critical, though, to not look at experiential marketing efforts as stunts. In order to maximize the experience, this form of marketing should be thought of as a way to stay in step with changing consumer behavior. Here are three tips for brands to create meaningful experiences:

1. You don’t need to create large‐scale, complex experiences. If done right, small experiences can create truly sticky content. If executed properly, and documented well, your brand experience will drive your consumers and the press to tell your story better, and more authentically. The recent Converse Chuck 2 campaign demonstrated how a shoe that has not changed in years was inspired by the way the product was organically behaving on social media, thanks to its loyal consumers.

2. Don’t overuse technology. If users can’t share it from their phone on a social medium they already use, you are probably overthinking it. And overcomplicating it for them. Never a good thing.

3. Don’t believe the hype around why certain retailers had a flat quarter. It doesn’t signal that consumer confidence levels are waning or that humans have less discretionary spending. It merely points to a culture that is starting to spend time and money differently. What would you prefer, a brand new TV or a trip to Cuba? Yep, me too. Consumer‐centric culture means act human — you know, the way your consumers behave. And that requires understanding that they are willing to spend, sometimes more than something is worth, if they value the experience as an overall part of the product.

About BDC media Ranks Millionaire Dating Sites for Rich Singles & Attractive Women

Industry: Lifestyle – Values quality relationships and love connection but not money for companionship exchange to meet a millionaire.

Sydney (PRUnderground) May 16th, 2017

In today, wealthy individuals are looking for a beautiful partner to share their wealth, decadence and financial harvest. Thanks to, making a perfect match for rich singles & attractive women to share in their lifestyle.

“We have noticed that there are many rich dating sites today who cater to millionaire dating sites as well as sugar dating relationship, because they both involve wealthy men and gorgeous women in millionaire dating filed. That’s why we come, our purpose is to provide an honest and direct millionaire dating sites reviews for those who are looking for true millionaire dating relationship whether you are looking for a millionaire, billionaire, attractive women, rich man or rich woman” stated by their marketing manager John.

According to, MillionaireMatch bags the top spot on the list of millionaire dating sites, which is founded in 2001 and has been voted “Best of the Web” by “MillionaireMatch highlights the ‘millionaires’ in its listings” by Wall Street Journal. “I was on another site and was not getting real good replies back from the type of man I wanted to meet. then my friend told me about MillionaireMatch and let me use her profile to chat some. I started chatting with roger for about two or three weeks before we met. We went to lunch, then met the next day lunch again went dancing that evening and never left each other side again sounds crazy I know but we’ve lived together 5 months before getting married I knew he was what I had been dreaming of for so long he’s a in all categories for me. We get along so good it’s really a match made in heaven. He shows me everyday how much he love me, not just in words but in his everyday actions as well. Thank you again.” – A true success story shared by Joseksi who has found her life partner from MillionaireMatch.

Then comes the list of SeekingMillionaire, SeekingArrangement, RichWomenLookingforMen…Those sites are based on several parameters: strength of membership base, chances of finding a date, Value for money, availability of features and value for money. So everything you need to do is read the reviews carefully and just find the right millionaire dating site here.

For more information, please visit

About lists the top 10 best millionaire dating sites & apps, which helps generous, wealthy millionaires or attractive singles select the right millionaire dating website to match up with those who want to benefit from the lifestyle that goes along with it.

About MillionaireDatingSites

Maynard Toys Announces The World’s First All-in-One Fidget Solution, FLIPPIT!™

Industry: Lifestyle

Finding an effective way to manage focus and anxiety issues is a problem that adults and children alike struggle with daily. Thankfully, interactive fidget tools have been shown to improve focus and reduce anxiety. Maynard Toys are answering the call for a highly effective fidget solution in FLIPPIT!, a breakthrough focus and anxiety relief tool that combines the two most popular fidget devices into one combination fidget tool. A crowdfunding campaign for FLIPPIT! is underway.

Springfield, IL (PRUnderground) May 15th, 2017

A top priority for many parents includes finding safe ways to help their children manage focus and anxiety issues.  One method that has skyrocketed in popularity comes in the form of hand-held fidget tools that encourage fidgeting to increase focus and alleviate anxiety.  Exciting news from Maynard Toys, who recently announced the release of FLIPPIT!, a multi-functional, highly effective, all-in-one fidget device. FLIPPIT! is the first fidget device that combines all the benefits of older tools in one synergistic design.  A Kickstarter campaign has been launched to bring the first run of FLIPPIT! to market, which is sure to be a high-demand product.

“FLIPPIT! is the first all-in-one fidget solution that combines the two most popular types of fidget tool on the market today, all in one FLIPPIT!,”  commented Steve Joseph, President, and CEO of Maynard Toys.  “Even with the rising popularity of fidget tools, I meet people everyday who have never heard about fidgets. After I explain how FLIPPIT! works, they usually realize they already know someone who could really use a FLIPPIT!”

According to Maynard Toys, some design highlights include a wide variety of interactive, tactile feedback features with many silent options for quiet play. The ultra-lightweight spinner design is easier to carry and reduces fatigue during one-handed use. The lighter weight spinner introduces a higher level of interactivity using quick, start and stop techniques. Remarkably, its two componentsthe FLIPPIT! and the FLIPPIT! ERGO™ Spinnercan be used individually or snapped together via the magnetic coupler making a “Super-Fidget”, the world’s first All-in-one Fidget Solution.

In addition to its popularity as a children’s toy, the company reports, there is a great deal of interest in the product being used to help anxious patients in the healthcare arena. Patients of all ages can benefit from the therapeutic effects of FLIPPIT!, such as increased relaxation and anxiety relief.

Early feedback from beta testers for FLIPPIT! has been very positive across the board.

Michelle S., from Boston, recently said in a five star review, “My son has the hardest time staying calm in the car and it has made driving anywhere a real ordeal.  I’m lucky enough to have beta-tested FLIPPIT! and the difference is night and day.  He plays with FLIPPIT! and couldn’t be better behaved. Plus there’s been no sign of him getting bored with the tool that he thinks is a toy!  Fully recommended.”

The FLIPPIT! Kickstarter campaign is underway to bring the remarkable fidget solution to market.

For more information be sure to visit

About Maynard Toys

Maynard Toys is the makers of the world’s first all-in-one fidget solution, FLIPPIT!™.

Snowflakes & Whack Jobs Launches, Turning Political Snafus into Fun for All

Industry: Lifestyle

New card game puts politics on the front burner and brings friends together for hilarious fun

San Francisco, CA (PRUnderground) May 5th, 2017

Snowflakes & Whack Jobs is officially coming to Kickstarter, and people around the world will soon get their first glimpse at the hilarious political-based card game.

Jordon P., founder of KenTen LLC and creator of Snowflakes & Whack Jobs, said, “In a time where we are bombarded with an everyday political war between Democrats and Republicans, I think we all deserve a day when we get to laugh at the dumb stuff politicians say and do and accept the things we have in common.”

In Snowflakes & Whack Jobs, players are presented with various quotes from politicians, and the goal is for players to correctly guess whether these remarks were made by Democrats (Snowflakes) or Republicans (Whack Jobs). While some of the quotes are relatively easy to guess, some of them are more difficult. The fun of the game, according to Jordan, is the lively gameplay and the added caricature wildcards.

The wildcards feature illustrations of politicians in scandalous situations. For example, the “Private Server Wildcard” shows Hillary Clinton panicking behind a computer, and the “Donald Trump Wildcard” shows the president laughing while building a wall.

Snowflakes & Whack Jobs will be live on Kickstarter in late May 2017. At that time, pledgers will have first dibs on the first edition of the game. In addition, they’ll have exclusive access to a special version of the game.

With the NSFW Celebrity Edition Expansion Pack, players get a raunchier version of the original game. This version will only be available to Kickstarter pledgers for a limited time.

According to Jordan, the encompassing goal of the game is to bring together people from various political affiliations and backgrounds. The game is being dubbed as “a card game for the politically insensitive”, and it’s designed for families, friends, college students, and anyone who wants a good laugh at the expense of American politicians.

A recently released video offers a demonstration of the game. More information can be found at

About Snowflakes & Whack Jobs

Snowflakes & Whack Jobs brings puts political humor in the form of a hilarious game designed to bring friends and families together, no matter their political preferences.

Interracial dating sites and apps for singles who are interested in interracial dating

Industry: Lifestyle

More and more people interested in dating a black woman have voiced a need for a premier dating review site that offers detailed and unbiased information

United States (PRUnderground) April 27th, 2017

Thanks to changing times, more and more people now have started looking for a partner online. In fact, a recently conducted survey showed that more people are finding their partner online than ever before. In addition, people are coming out of traditional dating and are treading into new territories. For instance, many white men and men of other races are joining special dating sites to meet an attractive, smart black woman. While interracial dating sites have presented singles with newer, better, and more opportunities, many men interested in dating a black woman believe they’d have benefited a great deal if they knew which dating site to join right from the start.

In the survey, participants were asked how they evaluated and compared different dating sites. Surprisingly, most participants replied that they just picked whichever site they came up against first and had no real mechanism for sifting through various dating sites and selecting the best one. This hit-and-miss method, they agreed, resulted in considerable loss of time, effort, and – of course – money.

Thanks to, users can now learn the truth about various dating sites in this niche, read all they need to know about them, and make an informed decision.

The site manager has been quoted as saying, “Statistics prove conclusively that a large number of people are unhappy with their choice of dating site and would like a platform which gives them a detailed review of various dating sites in the niche they are interested in.”

In other words, there is a great need of a dating review site that shares valuable information about different sites in the interracial dating niche, so that users can make a great choice. Picking the right dating site (and the word “right” means different things to different people, so the onus is on picking a dating site that offers everything that’s most important to you) is paramount to a successful dating experience, and so the importance of a good dating review site cannot be stated enough.

About blackwhitedatingreviews is a premier dating review site that brings to you some of the top dating sites in this niche.

Impower Solutions Reviews Manifestation Miracle – A Law of Attraction Program

Industry: Lifestyle

Brooklyn, NY (PRUnderground) April 27th, 2017

Manifestation Miracle, the popular personal development course which has been used by thousands of people all over the world is now available at a discounted price of $47. The creators of the course are offering an excellent discount on the course for a short duration to make sure that everyone has access to this powerful course which according to several reviews is life-changing.

Manifestation Miracle is created by Heather Mathews, a renowned transformational speaker and life and energy coach. It is a personal development course which is designed to help people achieve their goals and desires with the help of a number of unique techniques with the help of which people would be able to harness the power of the universe without spending a lot of efforts.

In a way, the course has taken inspiration from the “Law of Attraction” but has taught the whole personal development process in a more realistic way. The techniques mentioned in the course guide will help people understand a number of simple yet very effective techniques which according to the creators will help people encourage the universe to give them what they desire.

In simple words, the whole program revolves around helping people understand how they can force the universe to give them what they want, how people can find the most important ingredient which they need to make the Law of Attraction work in their life and how a number of simple techniques and strategies can help people achieve anything and everything. And as the program is now available at a discounted price, this is an excellent time for people planning to buy this program.

One of the most talked about technique taught in this course is known as “Destiny Tuning”. With the help of this technique, people would actually be able to take advantage of the power of the universe to make sure that the Law of Attraction actually works for them and helps them achieve their goals in life. Heather Mills has done an excellent job of explaining these techniques in a way which can be easily understood by the people. While there are a number of products and programs available on the internet, most of them talk about things which are very difficult to understand for people. But several people have mentioned in their manifestation miracle reviews that the program is very easy to understand and follow.

Moreover, people who want to take maximum benefit of this program can also register themselves for the “Amazing Self” program. While this is a paid program, the members have mentioned the registration comes with a number of benefits like video clips from the creators of the program, in-depth discussions with the creators and other members, and a number of exclusive bonuses. The members can log into the Membership Account from the official website of Manifestation Miracle.

Moreover, the program comes with a 60-days money back guarantee. If at all someone is not impressed with the results of this program, they can get a full refund within 60 days. Apart from being highly inexpensive now, the program is also backed by a money back guarantee to further make things easier and more reliable for the people. Also, the program is only available in the digital format. Once a person pays for the program, they will get access to several PDF files, audio, and video clips. The program is not available in hard copies and is not available at any bookstore. However, people who prefer reading from a physical book can always print the PDF files once they have purchased the program.

For more information, visit:


Shed of the Year 2017 – The Garden Shed Co, Brighton

Industry: Lifestyle

This year’s programme is set to be no different & we can’t wait to see what kind of amazing creations are in store for us.

Brighton, East Sussex (PRUnderground) April 26th, 2017

It would be weird if we didn’t love sheds here at the Garden Shed Co. From your basic tool shed to tantalised Summer houses we like to think we see potential in all our products. However, this is nothing in comparison to the contestants that take part in Channel 4’s Shed of the Year competition. We are admittedly counting down the days

This year’s programme is set to be no different & we can’t wait to see what kind of amazing creations are in store for us. From 2007’s Roman Temple to 2015’s Inshriach Distillery we (think) we’ve seen it all. If you have your own creation or fancy having a go yourself, now is the time to apply! The closing date for entries to this year’s competition is 15th May. Click here if you’re taking part!

Of course, sheds aren’t just for doing up and putting on TV! With Summer just around the corner and our gardens about to be utilised again (hopefully) if you’re looking for garden sheds Brighton why not pop down to the Garden Shed Co’s showroom in Hassocks and take a look? Not only do we have a wide variety of shed and summer houses we also specialise in stunning garden rooms.

If you’re looking to add extra space to your property for either recreational or business purposes (a studio or office for example) garden rooms are the perfect alternative to extensive building work and disruption!

For more information about garden sheds and summerhouse Brighton visit our website at or, you can call our head office on 0151 559 0773, if you prefer to come and see for yourself, pop down to our showroom in Hassocks, we’d be happy to show you around and answer any of your questions!

And, don’t forget to tune in to this years Shed of the Year 2017 on Channel 4. 

About The Garden Shed Co

The Legal Cannabis Market is Worth an Estimated $7.2 Billion

“Greengro Technologies”

It’s Projected to Grow at a Compounded Annual Rate of 17%

A new report from a business intelligence firm, New Frontier Data, projects the creation of more than a quarter of a million jobs related to cannabis growing and sales for American workers across the U.S. by 2020. According to the report, the legal cannabis market was worth an estimated $7.2 billion in 2016 and is projected to grow at a compound annual rate of 17%. Medical cannabis sales alone are projected to grow from $4.7 billion in 2016 to $13.3 billion in 2020. Adult recreational sales are estimated to jump from $2.6 billion in 2016 to $11.2 billion by 2020.

According to Giadha Aguirre De Carcer, Founder and CEO of New Frontier Date,”These numbers confirm that cannabis is a major economic driver and job-creation engine for the U.S. economy,” Aguirre De Carcer said, “While we see a potential drop in total number of U.S. jobs created in 2017, as reported by Kiplinger, as well as an overall expected drop in GDP growth, the cannabis industry continues to be a positive contributing factor to growth at a time of potential decline. We expect the cannabis industry’s growth to be slowed down to some degree in the next three to five years, however with projected total market sales to exceed $24 billion by 2025, and the possibility of almost 300,000 jobs by 2020, it remains a positive economic force in the U.S.

Greengro Technologies (OTC: GRNH) is a world class provider of eco-friendly green technologies with specific domain expertise in indoor and outdoor agricultural science systems serving both the consumer and commercial farming markets. It brings together community and commerce through the growth and distribution of healthy, nutritious foods and vital medicines backed by science and technology. Customers include restaurants, community gardens, small-l and large-scale commercial clients. Greengro Technologies also provides design, construction and maintenance services to large grow and cultivation operations and collectives in the medical and recreational marijuana sectors.

Greengro’s Glass Greenhouse Franchise Model is designed for businesses in the CEA field, specifically commercial hydroponic vertical farms that use precision control systems to protect crops from environmental elements and enable year-round production of high quality, locally grown produce.

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CV.Cantik Sejahtera launches ‘PLUSH by je’, a range Men’s Hair Care products

CV.Cantik Sejahtera is pleased to announce the new range of hair care products for men, named ‘PLUSH by Je’.  The company, based in Bali is known for its high-quality beauty products for men and women. The newly launched ‘PLUSH by je’ collection is designed to cater to the needs of men by providing them with all kinds of products for great hair. The collection includes hair dry wax that provides a strong hold and sculpting abilities along with a refining shampoo that is claimed to rinse away even the strongest wax residuals from the hair while leaving the hair soft and nourished.

All the products by the company are formulated using century old Javanese traditions and recipes which were once reserved for the Royal family in Solo, Java.  The company only uses premium ingredients combined with the advantages of latest scientific research. All the products are free from any harmful chemicals, colors, alcohol or parabens that harm the skin in long term.

Talking about the special hair care range Plush, the hair dry wax is promised to offer a strong, weightless 24-hour hold. This product is non-greasy and suitable for both short and long hairstyles. The ‘PLUSH by je’ refining shampoo is promised to clean the hair in one rinse while all the products in this range are suitable for all hair types.

At present, the ‘PLUSH by je’ products can only be purchased from and in Sephora and Beauty Box in Indonesia but the customers worldwide will be able to purchase the products by end of 2017 through retail chain shops. NENEQ Java essentials seem to be a perfect spot for the PLUSH by Je products as they too are well known for their all natural and organic products that are inspired by the nature and ancient secrets of beauty.

The products can be seen on the official website of

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Get Better Amazon Echo Results By Following 3 Simple Steps

I’ve been using Echo for a couple weeks now and it can do some pretty impressive things, however, now if you don’t need the speaker output of the Echo the Dot does just about everything for $50 now. By now if you’ve been researching it, you know all the big plus’s but here are some of the minor things I’d like to see changed/updated. (Promo Code For Amazon)

It’s integration is good, I was able to set it up with IFTTT and control my Harmony remote, it works pretty well with Hue lights. So it has no problem turning my entertainment system on or off, turning lights on an off, dimming them etc. It plays Amazon music well, setup is pretty easy, and it does an amazing job of hearing your voice even with background noise, something my Dot does not do nearly as well.

So onto the things I’d like to see it do better, or additional capabilities that other people looking to purchase one of these might want to know that I wish I knew up front.

1) It does not interface well with iTunes, and cannot interact with your iTunes library in any convenient manner. The only way you can get to your itunes music library is by pairing your phone. You can do this with a few voice commands, “Alexa Connect” will attempt to connect to your phone, it can go forward, backward etc. in your music but control is very limited, you cannot search for something in your library. For example if I ask it to play something that Amazon offers in it’s library and my itunes library, it will disconnect from the phone and play the Amazon version, meaning I have to reconnect the phone to get back to my music. Not sure whose being stubborn on this one Apple or Amazon but it’s not surprising they don’t play well together. Also the volume needs to be increased way up to play any connected bluetooth music source, once you are done then the volume on Alexa is way too high. So if you use iTunes it’s a pain, basically you might as well just control your music from the phone once connected (Promo Code for Bissell).

2) It cannot work “with” other DOT/Echo/etc. units to cover the whole house. For example if you have a Dot upstairs and you set a timer on your Echo in the kitchen, the Dot upstairs will not alert you when that timer is done. You also cannot use them to play music through the whole house. This might be a trade off, for example you can play two different music sources at the same time, and sometimes you don’t all the devices doing the same thing. Perhaps they need a new keyword that allows all Alexa devices to operate as whole house for music, alarms, Amazon Online codes, timers etc.

3) You cannot use it as a “That” in IFTTT. This is a huge disappointment. It’s easy to use IFTTT to set up a recipe where for example I say “Alexa trigger TV off” and Alexa will turn my entertainment system off using my Harmony remote. However you cannot make Alexa say something based on a trigger. For example it would be great if you could setup Alexa to notify you about events and say something like “There’s smoke in the basement”, or “There’s a severe thunderstorm warning active for this area”, “It’s 11pm and the garage door is still open” etc. Alexa can initiate other things to happen, but it cannot alert you that something else has happened.

Just a tip if you use the Hue lights, do not name your light bulbs and your rooms similar. While it seems logical and it works fine in Hue, Alexa will have problems with this. For example I had a bulbs called Kitchen 1, and Kitchen 2, and a room called Kitchen. Alexa would get confused with this when I’d say something like “Alexa Kitchen on 100%” It thought I was trying to control Kitchen 1.

All in all it’s a pretty good device but if you don’t need the speaker the Dot is probably a great and cheap way to see if you like using Alexa. If you decide you do and buy the Echo, you aren’t out anything because you’ll want to put the Dot upstairs, downstairs etc,nyway.

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