How to send a press release?
Send your press release — for just US$99.
If you send press releases yourself, we provide these recommendations:
- Identify editors & reporters who would be most interested in what you have to say.
- Choose your media list carefully. If sending via e-mail, be sure the editors & reporters accept press releases via email. Queries should be over the phone or in writing (snail-mail).
- Only send your release to one person per news outlet.
- Brevity is not only allowed, it is encouraged and rewarded. It shows you respect the time of busy editors & reporters. If they require more information, they will ask.
- Purchase an AP stylebook and learn how to properly abbreviate words and numbers, as well as the proper way to refer to most formal names and titles.
- End your press release with either ### or -30- typed across the center of the page a couple lines below the end of your text.
Be patient. Sending a press release is like fishing. Not every editor or reporter will bite. Likewise, not every cast will produce a catch. In some cases, you may have to rewrite the release and try again, or wait until you have another event, announcement, or idea to submit.
Of course, you could always have us send your press release — for just US$99.