Private Label Food and Beverages market research is provided on past, current and anticipated market situations, market drivers, trends driving it, and the challenges faced by the market which will help in deciding corporate strategy, product strategy, marketing strategy and sales strategy. Report also contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. Industry experts project Private Label Food and Beverages market to grow at a CAGR of 7.26% during the period 2017-2021.
Private labels products are manufactured by a company, which are offered under another company’s brand name. Private label products are manufactured by third-parties or companies that specialize in the product but do not own a brand of their own. These are usually cost-effective alternatives to the international or national branded products. Private label is available for a wide range of products like cosmetics, food and beverage, textiles, web hosting, and more.
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Private Label Food and Beverages Market Trend, Challenge and Driver: –
Private Label Food and Beverages Market trend: – The latest trend gaining momentum in the market is Growing digitization of private label. With the increasing competition, retailers are taking greater initiatives and efforts to promote their products by using modern technology and digitization. The Internet has become an ideal platform to promote and sell their products. Thus, business hubs like Amazon and other similar portals are providing platforms where customers are providing platforms to purchase brand products that are not just private label products. Thus, private label business is widening to cater to the needs of online consumers.
Private Label Food and Beverages Market Challenge: – one of the major factors hindering the growth of this market is Threat from national brands. The well-established brands have established market and reputation as they offer their products with constant quality and spend extensively on the marketing of their products. Consumers can be divided into two segments: one who look for brand name and quality and others who are price conscious. So, the first type of customers usually has fixed choices and are not very much willing to take the risk.
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Private Label Food and Beverages Market Driver: – One of the major drivers for this market is Affordable price of private label products. Private label products are less expensive than their branded counterparts. These products are manufactured by outsourcing or by third party manufacturers. In addition, the marketing costs incurred on these products range from zero to minimal. Thus, the overall costs of private label products are lesser than other products. The price of national brands is usually 25%-30% more than the private labeled food products. The cost of logistics and material handling is also minimal in private label food and beverages. Consumers are price sensitive for most of the food and beverage products that are available in the market.
Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies. Key vendors operating in Private Label Food and Beverages market space are ALDI, Costco, Trader Joe’s, Walmart Stores, Wegmans Food Markets and many more.
Geographic Segmentation: – Americas, APAC, EMEA
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With a purpose of enlightening new entrants about the possibilities in this market, this report investigates new project feasibility. A thorough SWOT analysis & investment analysis is provided in the report which forecasts imminent opportunities for the Private Label Food and Beverages market players. Moreover, the Private Label Food and Beverages industry development trends and marketing channels are analysed.