Advertising Age Announces The Finalists For The First Annual Creativity Awards

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NEW YORK, Feb. 17, 2017 /PRNewswire/ — Advertising Age has named the finalists in the first annual Creativity Awards celebrating the best people, work and companies driving innovation today.

Ad Age this year expanded its annual closely-watched Agency A-List for the first time to include new honors, which recognize not only excellent marketing and outstanding people in the industry but amazingly creative companies driving innovations that might not even comprise traditional advertising.

“The Creativity Awards acknowledge that innovation is driving marketing, and that marketing is driving innovation, whether that’s coming from a team of creative directors or a start-up,” said Nat Ives, executive editor of Advertising Age. “Creativity breeds more creativity so it’s important to us to share with our audience the best of the best in this space.”

Entrants to The Creativity Awards were judged by the Ad Age editorial team in addition to a prestigious group of industry experts representing every facet of the creative field. Juries for the work, people and companies categories were co-chaired by David Droga (Founder & Creative Chairman, Droga5), Colleen DeCourcy (Global Chief Creative Officer, Wieden + Kennedy), Rob Reilly (Global Creative Chairman, McCann Worldgroup) and Ad Age’s Nat Ives.

The winners will be announced at the A-List & Creativity Awards Gala at Ciprani 25 in New York City on April 19th.

Deloitte Digital is the premier sponsor of the Creativity Awards.

Below is the full list of Creativity Awards finalists:

CATEGORY: WORK

CAMPAIGN OF THE YEAR FINALISTS
Boost Your Voice Boost Mobile, 180LA
Field Trip to Mars Lockheed Martin, McCann New York
GE Podcast Theater Presents The Message GE, BBDO New York
“House of Cards” season four launch Netflix, BBH New York
Re-Colonelization KFC, Wieden & Kennedy Portland

BEST EXPERIENTIAL FINALISTS
The Baby-Stroller Test Ride Contours, FCB Chicago
Field Trip to Mars Lockheed Martin, McCann New York
Van Gogh BnB The Art Institute of Chicago, Leo Burnett Chicago
Your Voice Boost Mobile Boost Mobile, 180LA

BEST CONTENT MARKETING FINALISTS
Colonel Corps KFC and DC Comics, Wieden & Kennedy Portland
GE Podcast Theater Presents The Message GE, BBDO New York
Lo & Behold Netscout, Pereira & O’Dell New York
Unimpossible Films GE, BBDO New York

BEST HUMANITARIAN/SUSTAINABILITY FINALISTS
Adaptoys Christopher & Dana Reeve Foundation, 360i
Edible Six-Pack Rings Saltwater Brewery, We Believers
Evan Sandy Hook Promise, BBDO New York
#MANBOOBS4BOOBS MACMA, David Buenos Aires
Paradise Hill It’s Not OK/Home Magazine, FCB New Zealand
Unfairy Tales Unicef, 180LA
World’s Biggest Asshole Donate Life, The Martin Agency Richmond

BEST USE OF NEW MEDIA/PLATFORM FINALISTS
Field Trip to Mars Lockheed Martin, McCann New York
Game Changer Under Armour, Droga5 New York
In-a-Snap / Made in a Minute Lowe’s, BBDO New York

CATEGORY: PEOPLE

CREATIVE DIRECTOR OF THE YEAR FINALISTS
Chloe Gottlieb and Taras Wayner, R/GA New York
Dan Donovan McCann New York
Rob Doubal and Laurence Thomson McCann London
Will McGinness Venables Bell & Partners San Francisco
Felix Richter and Alexander Nowak Droga5 New York
Richard Brim, adam&eveDDB London
Susan Young and Daniela Vojta M:United/McCann

CREATIVE OF THE YEAR FINALISTS
Rohan Cooke and Laura Petruccelli Goodby Silverstein & Partners San Francisco
Kasia Haupt Canning and Guney Soykan J. Walter Thompson Amsterdam
Juan Javier Peña Plaza and Ricardo Casal David Miami
Chris Sheldon and Van Gould Barton F. Graf New York
Toby Treyer-Evans and Laurie Howell Droga5 New York

DIRECTOR OF THE YEAR FINALISTS
Siri Bunford Knucklehead
Martin de Thurah Epoch Films
Ringan Ledwidge Rattling Stick
Aoife McArdle Somesuch/Anonymous Content
Steve Rogers Biscuit Filmworks

MEDIA PLANNER OF THE YEAR FINALISTS
Oliver Berbecaru DigitasLBi San Francisco
Laurel Boyd MullenLowe Mediahub Boston
Keegan Goudiss Bernie Sanders digital advertising, Revolution Messaging Washington D.C.
Jeremy Leon Laundry Service New York
Daniel Sheniak Wieden & Kennedy Portland

STRATEGIC PLANNER OF THE YEAR FINALISTS
Lindsey Allison Deutsch Los Angeles
Kaylin Goldstein CP&B Boulder
Tahaab Rais FP7/MENA Dubai
Deepa Sen Barton F. Graf New York
Britton Taylor Wieden & Kennedy Portland

CATEGORY: COMPANIES

STARTUP TO WATCH FINALISTS
The Drone Racing League 
Gfycat 
LetGo 
Mach1 
Msg.ai 

AD TECH/MARKETING TECH/FINANCIAL TECH TO WATCH FINALISTS
Attribution by Foursquare 
Factual Observation Graph 
Index Exchange 
Lucy 
Salesforce Einstein 
Snaps brand platform for messaging

INNOVATION/PRODUCTS TO WATCH FINALISTS
Edible Six-Pack Rings 
Hammerhead 
LinkNYC

APP/MOBILE TECHNOLOGY TO WATCH FINALISTS
Appspeed Mobile Acceleration 
Hammerhead 
LetGo

About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today’s top marketers and brands online, in print and in person with analysis and insights, events including the Ad Age Brand Summit and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers.

SOURCE Advertising Age